With its promise to bring the best viewing experience “from the lens to the living room,” Sony once again revolutionizes watching television through its 4K movement. Four times more beautiful from every angle, four times more detail than a full high definition (HD) experience – Sony proves that your cinematic pleasures can be magnified four times more.
Sony has created an ecosystem which comprises of professional cameras, recorders, monitors, home digital front projectors, and now includes the new line-up of 4K LED TVs, giving consumers the most immersive entertainment experience from start to end.
Coming from a successful launch of the 84-inch 4K LED TV in 2012, Sony is bringing to the market 65-inch and 55-inch screen sizes in its KD-X9004A Series line-up, which ultimately brings the 4K LED TV experience to a broader reach of consumers.
Media attendees and other guests were treated to an exciting BRAVIA 4K demonstration that proved Sony has the edge in bringing superior picture and sound quality to home viewers. In a separate room, everyone witnessed the magic of 4K Technology in restoring old films into their glorious state by replicating and reproducing rich and delicate color tones that other technologies cannot accomplish. To demonstrate this more clearly, a short documentary video of the 4K powered “Lawrence of Arabia” was shown. (Carl Rogel Inocentes)