Good news despite the prevalence of taxi modus operands: A new mobile application called Easy Taxi ensures passengers get a safe, fast, and affordable ride in just a click of a mobile phone.
Easy Taxi is a free downloadable taxi-booking application that allows monitoring and real-time tracking of registered taxi drivers in Metro Manila. After downloading the application, passengers can order and track taxis by entering their name, location, and destination. The passengers will immediately receive a confirmation message from Easy Taxi customer service detailing the taxi’s driver’s name, plate number, car model, photo, and present location. Easy Taxi thoroughly screens drivers, records transaction details, tracks the drivers via GPS, and is available for questions and complaints through their hotline.
Earlier this month, the Land Transportation Franchising and Regulatory Board (LTFRB) suspended a taxi driver after he allegedly sprayed a chemical to the cab’s airconditioning system to immobilize a female passenger. Up to seven similar cases have been reported in Metro Manila since August this year, according to LTFRB.
In another recent incident, a taxi driver and his accomplice were arrested after allegedly robbing and molesting a woman in Quezon City. The modus operandi is called “ipit taxi” where robbers barge into the taxi in connivance with the driver. Meanwhile, the police warned female passengers against riding a cab unaccompanied even in broad daylight. But with Easy Taxi, there seems to be no more reason to worry.
Easy Taxi is the world’s largest taxi-hailing application operating in 17 countries and over 50 cities with a local advocacy of improving the image of the Philippine’s transportation industry as safe, modern, and efficient. As Mario Berta, the company’s Regional CEO emphasizes, “In each country we operate in, our corporate social responsibility program ensures that the drivers we partner with stand out of the crowd. When we started a few years ago in Brazil, we were promoting the “don’t drink and drive” model. Now our driver campaigns evolved to encompass the whole spectrum of safety- and education-oriented trainings. We have managed to permanently erase the negative stigma of taxi transportation industry in the countries like Philippines.”
The company helps Filipino taxi drivers by giving them GPS-enabled smart phones and more passengers. It also organizes educational activities like language and hospitality training, and recreational events for drivers, like the recently concluded Easy Taxi Drivers’ Basketball Game with PBA stars.
With a free download and 70PHP booking fee added to the regular taxi meter rate, Easy Taxi users can have a worry-free ride, skip waiting at taxi stands, and help improve the Philippine transportation industry. The booking fee is usually shouldered by drivers in other countries, but not in the Philippines where drivers usually rent cars and pay other fees like the daily “boundary” to taxi owners. The app also has a “tip taxi driver” feature that allows the highest bidding customer to be prioritized during rush hours or when there is a high demand for taxis.
Easy Taxi also partnered with local establishments like hotels, condominiums, and restaurants so users can order taxis from areas not frequently visited by drivers. What’s more, the same mobile application can be used in Southeast Asian cities like Hong Kong, Thailand, Malaysia, Singapore, Taiwan, and Korea, among others. For more information, visit www.easytaxi.com.